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Let's Talk Search Intent and Keyword Strategy

October 31, 2024 Trish Leighton
group strategizing
Crafting a successful website strategy takes work - which is why we're here to help. One of the first things we do when we begin an SEO campaign is map out a keyword strategy. Since the searches you want your site to show up for begin with a phrase, we need to invest time ...
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Integrating Artificial Intelligence: Prioritizing Time and Saving Energy

October 10, 2024 Jen Cialfi
woman working at computer
At Vizergy, we're always looking for ways to improve our platform and make it easier for our clients to manage their websites. That's why we wanted all of our recently integrated Artificial Intelligence (AI) features and platform enhancements in one place for you. Our goal with these enhancements is simple: save you time ...
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SynXis and Vizergy offer SynXis Retailing

September 09, 2024 Dominique Smith
couple spa
Enhancing Guest Experiences and Increasing Hotel Revenue Staying competitive in the hotel industry isn’t easy. You’re continually looking for ways to enhance guest experiences and increase revenue at the same time. And if you can do this conveniently, with your particular brand of hospitality — you’re markedly ahead. There is something you ...
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Valencia Hotel Group: Do You Boutique?

August 05, 2024 JLeo
Valencia Hotel Collection site
How Valencia Hotel Group Boldly Boutiques in a Big Brand World As defined, a boutique hotel offers services of high quality to a small number of customers. It has a unique personal touch that discerning guests long to experience. These accommodations emote a sense of place — they are individual, lovely, and refreshing. Valencia ...
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Web Design Trends for Hospitality in 2024

May 14, 2024
Marriott Hawaii website
With the addition of Curated Hybrid Sites added to Vizergy's website template options , we want to shed some light on useful design trends and how to utilize them to get your customers excited and convert! Never Forget Your Story — What makes you different, more exciting, or better than your ...
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Why Accessibility Widgets Are Not the Silver Bullet for Your Website

April 13, 2023 Gabriel Hovatter
man looking through code on computer screen
Do accessibility widgets solve all your ADA problems and keep you safe from lawsuits? The short answer is no. And the longer answer, well, is a little more involved. These tools are a stop-gap solution at best because the underlying issues remain. Think of the ADA accessibility services as a short-term option to use ...
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Vizergy Announces New Website for Long-Time Client – Trapp Family Lodge

March 30, 2023
Outdoor view of Trapp Family Lodge
JACKSONVILLE, FLA., March 30, 2023  – After more than a decade, Vizergy is still creating beautiful, innovative websites for long-time client Trapp Family Lodge in Stowe, Vermont. Having built their past website in 2014, Vizergy and Trapp knew it was time to come back to the table and craft a new website that allowed guests ...
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Do You Need to Update Your Website?

March 20, 2023 Daisy Tackett
woman sitting on bed, sipping from a mug, on a laptop
Your website is your virtual storefront, and it needs to look sharp, welcoming, and up-to-date. If your website looks like it's from the '90s, potential guests will assume your hotel is stuck in the past. So, let's dive into why having an updated website is so vital for hoteliers. User Experience ...
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Putting OTAs in your Digital Marketing Mix

February 07, 2023 Trish Leighton
View of hotel balconies
As a marketing professional in the hospitality space, it can be hard to know where your marketing dollars are best invested. Between SEO, PPC, Metasearch and OTA ads, there are so many channels to choose from, and the ROI will vary greatly from one to the next. But one thing is for sure – you need to be visible where your potential guests are shopping, and OTAs (online travel agencies) are often the first stop in the travel booking journey.
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Combating Staffing Shortages

January 08, 2023 Johanna Dykstra
two people at a reception desk
According to a survey conducted by the American Hotel & Lodging Association in September 2022, nearly all hotels are experiencing staffing shortages, with 87% of survey respondents indicating they’re experiencing a staffing shortage and 36% severely so.
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Vizergy Announces New Call Center Solution via Sabre

November 08, 2022
yellow rotary phone on yellow background
In a continuation of a long partnership with Sabre, Vizergy is excited to announce a new Call Center Solution to help ease the burden on front desk staff and minimize turnover after hours and during peak call times.
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Jonas Software Acquires Vizergy Digital Marketing

September 26, 2022
Jonas Software and Vizergy Logo on white background
Jonas Software Acquires Vizergy Digital Marketing Jacksonville, FL, September 19, 2022 – Jonas Software (“Jonas”) is pleased to announce the acquisition of Vizergy Digital Marketing (“Vizergy”). Vizergy was founded in 1999 with the purpose of providing a hospitality focused Digital Sales & Marketing platform with a full suite of digital ...
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Where Did All the Cookies Go?

September 15, 2022 Daisy Tackett
cookies on a baking sheet
Google has been teasing the end of third-party cookies since 2020, but it seems as if they’ve finally decided on a concrete plan.
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VIZERGY® RANKED #1 WEBSITE DESIGN AND DEVELOPMENT EMPLOYER IN NORTHEAST FLORIDA

August 31, 2022
screenshot of jacksonville business journal website listing vizergy as the number one employer
JACKSONVILLE, FLA., August 30, 2022 – The Jacksonville Business Journal recently released their list of the largest website design and development companies in Northeast Florida—and Vizergy tops that list.  In previous years, Vizergy held steady at the #2 spot. But after a year of powerful growth and expansion, the ...
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Vizergy Announces New Website

August 10, 2022 Daisy Tackett
vizergy home page
We love building websites for hotels, restaurants, management companies, and brands – it’s one of the things we’re experts at. However, when we looked at our own site, we realized we had spots for improvement and set out on the journey to create a fresh, updated website to properly showcase our products and services.
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Behind the Build: Divi Resorts

August 08, 2022 Daisy Tackett
screenshot of Divi Resorts homepage
Divi Resorts is a long-time Vizergy client, and we recently had the opportunity to build a new website for them. We had also built their previous site, but agreed an update would refresh their branding and better showcase their many properties.
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Vizergy® Introduces New SEO Product Package – Search Visibility Booster

July 28, 2022
hands at a laptop
The Search Visibility Booster helps to increase hotel direct bookings, creates additional hotel brand awareness and helps them better compete by being seen online more frequently. It’s comprised of 4 proven SEO strategies rolled into 1 programmatic plan. The package combines the following applications to help hoteliers glean potential guests with specific messages relevant to their inquiries.
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Vizergy Team Week with Rethreaded

July 08, 2022
Vizergy employees in front of colorful mural
Vizergy boasts employees from all over not only Florida – but the whole country. We were so excited to bring one of our teams together recently for Marriott Team Week, where they got to get to know each other better, learn and grow as a team, and most importantly, give back to the community.
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Behind the Build: Bally’s Corporation

June 15, 2022 Daisy Tackett
screenshot of bally's twin river lincoln website
Here at Vizergy, we love to brag on our hard-working teams that create amazing work, and we want to reflect on an awesome project we did for Bally’s Corporation. Bally’s came to us needing several new websites – for their brand and for twelve properties.
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Is AirBnB on the Decline?

May 05, 2022 Daisy Tackett
woman reading on the beach in a chair
Airbnb and other vacation rentals have been steady competition for hoteliers over the years. But lately, they’ve been receiving some negative press. Consumers are tired of complicated hosting policies, lack of amenities, and exorbitant fees associated with these rentals – which is good news for hoteliers!
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