See how an oceanfront property attracted over half a million impressions for their hotel using display ads with the help of Vizergy.
Client Profile:
Vizergy’s client is a 183 room oceanfront property located in downtown Naples, FL. Just a short walk to the beach, this hotel features a resort style pool and four function rooms that total more than 3,100 square feet of event space. Their onsite restaurant is known as one of the best restaurants in the downtown Naples area.
Client Goal:
As one of the newest hotels in downtown Naples, our client wanted to spread the word about their new property and generate new business.
Strategy:
In order to generate awareness for the property, Vizergy set up a display ad campaign with content referring to the new hotel and images that showcased their river views and resort style pool. As time went on, the “newest hotel” content was removed from the ads and updated with their newest brag star, “#1 ranked hotel on TripAdvisor”.
Tactics:
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Set campaign budget: $3,000 & campaign duration: 4 months
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Focused on prospecting new visitors to increase awareness of new hotel.
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Midway through the campaign, focus was shifted to re-marketing to targeted guests who had previously visited the website.
Campaign Results:
At the end of the display ad campaign, over half a million impressions were generated which resulted in a significant return on investment for the property.
$137,789 Generated In Revenue
46:1 ROI (Return On Investment)
257 Direct Bookings Made On Website
571,959 Impressions Made
Looking for more information on display advertising? Check out our recent blogs:
Hotel PPC Search & Display Advertising
Display Advertising for Hotels
Making PPC Ads Work For Your Hotel
Reducing OTA Fees With PPC Campaigns
Or get in touch with Vizergy to get your property started with display ads!
