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Data: The Secret to Successful Digital Marketing

March 09, 2020
online success with technology
Achieving more success online starts with knowing your customers. By leveraging existing data assets, personalized marketing campaigns can be developed to target specific audiences - resulting in higher returns on investment.  New Epsilon research found that 80% of consumers are more likely to make a purchase when a brand offers them personalized experiences. With ...
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Vizergy Technology Leads the Industry- a Q&A

March 03, 2020
Vizergy Technology
More than 20 years ago, Vizergy was founded to help simplify the digital space for hoteliers and make it more profitable. Since Vizergy's founding, we've continued to develop and enhance our digital marketing platforms and technology to empower our hospitality clients to be successful online.  Recently, we sat down Vizergy's Vice President of Information ...
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Effects of Instagram's API Update

February 04, 2020 Vizergy Digital Marketing
Instagram API Updates
If your property website currently has an Instagram feed application, it will no longer work in coming weeks. It must be updated to an approved, secure connection, in order to keep that photography feed flowing onto your website. In January 2018, Instagram announced they would be shutting down their old API (application program ...
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Does Google’s “Zero Click Search” Mark the End of Hotel Paid Search Marketing?

January 28, 2020
HospitalityNet World Panel
Vizergy’s Director of Client Services, Ross McAlpine, weighs in on HospitalityNet's latest world panel.  Hear from him and a handful of other experts about whether or not they think Google's "Zero Click Search" Marks the End of Hotel Paid Search Marketing. "I think zero-click search is having a more profound effect on natural ...
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2020 Digital Marketing Trends for Hoteliers

January 20, 2020
2020 digital marketing trends
This new year is all about having the perfect, 20/20 vision for your property’s digital marketing plan. A new year is the perfect opportunity to reflect on the previous year: What brought the most success? What could be improved? What can we add to our current marketing plan to ensure even higher success ...
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Is OYO Hotels the next WeWork of the hospitality industry?

November 26, 2019
oyo
Vizergy’s Director of Client Services, Ross McAlpine, weighs in on HospitalityNet’s latest world panel. Hear from him and a handful of other experts about whether or not they think OYO Hotels is the next WeWork of the hospitality industry.
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You’ve Gotta E-A-T to Rank in Search Engine Results

November 11, 2019
Google
Google continually makes changes to improve their search results each day. Most changes aren’t noticeable but when an update contains actionable information, Google gives advanced notice and advice on how to respond those updates.
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Google’s New Algorithm Update – BERT

November 05, 2019
Google
​Google has recently announced what they consider a major algorithm update, what many are calling their most important in the last 5 years.
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Importance Of Having A Secure Website

October 24, 2019
SSL
As of 2018, all websites must meet the 2018 SSL Standards for Data Security and Privacy Protection.
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Why Are There So Many Hospitality Technology Vendors In Our Industry?

October 11, 2019
all in one
Vizergy’s Director of Client Services, Ross McAlpine, weighs in on HospitalityNet’s latest world panel . Hear from him and a handful of other experts about why there are so many options for technology vendors in the hospitality industry. Some hoteliers are rightfully disoriented in the current myriad of hospitality technology vendors and solutions ...
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October: A Month Dedicated to Cybersecurity

October 10, 2019
cyber security
Halloween isn’t the only spooky theme in October. The witches, goblins, and ghouls have to share this month with something just as scary… cybersecurity hackers. Recognized every October,  National Cybersecurity Awareness Month (NCSAM) is a collaborative effort between government and industry to raise awareness about the importance of cybersecurity and to ensure that all ...
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Trends To Consider For 2020 Hotel Digital Marketing Budget

September 18, 2019
2020
While many of us are excited for the Fall season, hoteliers are focused on another important season: Hotel Budget Season. Now is the time for hoteliers to review their previous years’ budget and make any necessary changes for the upcoming year. While evaluating their hotel budget, hoteliers should also consider the latest digital marketing ...
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FAQ – California Consumer Privacy Act (CCPA)

September 09, 2019
ccpa
What is the CCPA? The law applies to “for profit” businesses in California that collect and process the personal information of California residents and do business in the state of California. However, a physical presence in California is not required to be subject to this law. Simply making sales in the state of California is ...
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Preparing for Budget Season

August 29, 2019
budget season
Budget season is quickly approaching and that means it’s time to start planning for 2020, if you haven’t already. Budgeting for the upcoming year can be a tedious process but is a crucial opportunity to reassess goals and look to the future. Where do I start? First, gather honest reviews of what ...
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Your Hotel’s Metasearch Strategy

August 19, 2019
Metasearch Strategy
Metasearch has gone from a niche tactic to a fundamental component of hotel advertising in only a few years. More and more travelers are using metasearch sites to compare hotel room rates from various online travel agents (OTAs) and other booking sites all in one place. It’s the fastest-growing channel for hotel advertising and ...
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Hotel PPC Search & Display Advertising Explained

August 15, 2019
ppc search
Pay-per-click search and display advertising  are both effective ways for hoteliers to market their properties to online travelers. Both highly targeted strategies, these types of  digital marketing campaigns drive qualified and likely to convert travelers to your hotel website . What’s The Difference? Pay-Per-Click (PPC) Search Advertisements Pay-Per-Click ...
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Metasearch Explained: What Hoteliers Need to Know

August 12, 2019
Google
The world of hospitality digital marketing is constantly evolving, making it critical for hoteliers to stay on top of search marketing updates. While online travel agencies (OTAs) have been a go-to for attracting new clients and boosting occupancy, metasearch sites have proven themselves as the new big player in the hotel tech industry. What ...
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Keeping Up With Compliance: GDPR & CCPA

August 07, 2019
GDPR
On May 25, 2018, the EU General Data Protection Regulation (GDPR) came into effect in an effort to protect consumer data for all citizens of the European Union and the European Economic Area. The GDPR aims to give individuals control over their personal data. Businesses that handle personal data are now required to inform ...
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New Vizergy Website Templates!

August 02, 2019
new templates
Vizergy’s Design Team has just launched two new website templates , refreshes and options.  Interstellar Interstellar features a visually appealing modern layout, perfect for sites with compelling photography and imagery that can help communicate your story and lead to increase booking directly from the website. ...
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Reducing OTA Fees With PPC Campaigns

July 26, 2019
laguardia
Using PPC Campaigns, a Vizergy client reduced their OTA fees and boosted direct ROI by 212%! Client Profile: Vizergy’s client is a high-traffic hotel located in New York City, just a short shuttle ride away from LaGuardia Airport. Its 358 modern-styled rooms feature spacious work areas for the business traveler. The hotel ...
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