Category - Industry Insights
Pay-per-click (PPC) search ads are an effective way for hotels to outrank their competition in search engine results and drive quality traffic to their website. These non-organic search results appear above and below organic results on search engines. Hotel marketers bid on keyword terms and phrases relevant to their hotel property to rank in online searches. ...
Read More About Making PPC Search Ads Work For Your Hotel
Vizergy’s Director of Client Services, Ross McAlpine, weighs in on whether or not the industry is lagging due to a lack of proper education.
“Addressing education and training is critical to any labor shortage and I believe that most marketing degrees are out of date with the actual skill set for a ...
Read More About Is Our Industry Lagging Behind Due To Lack Of Proper Education?
See how an oceanfront property attracted over half a million impressions for their hotel using display ads with the help of Vizergy.
Client Profile:
Vizergy’s client is a 183 room oceanfront property located in downtown Naples, FL. Just a short walk to the beach, this hotel features a resort style pool and four ...
Read More About Attracting Over 500,000 Hotel Guests Using Display Ads
Display advertising is a very effective way for hotels to build brand awareness. Unlike pay-per-click text ads, display ads rely more on graphic elements to tell a hotel’s story. Using pictures, logos, text, and even videos to create banners, display ads have a strong impression potential for online travelers.
These banners, which can come ...
Read More About Display Advertising For Hotels
Increasing direct bookings continues to be a hot topic in the hospitality industry and a strategy we have yet to highlight is: The Booking Engine.
Why is the Booking Engine important for direct bookings?
We know that first impressions and a beautiful, appealing design are key factors for any website to ...
Read More About Direct Bookings: It’s All About the Booking Engine
Vizergy’s Director of Business Development, Hope Waggett, CHDM, weighs in on the hot topic of ADA compliance for hotel websites:
Allow me to begin by stating that I am not qualified to offer legal advice on any topic, particularly in the area of discrimination and accessibility. This information is based on experience ...
Read More About ADA For Hotel Websites Explained
Vizergy’s Director of Client Services, Ross McAlpine, weighs in what to expect with Google’s positioning in travel.
Google’s corporate mission is “to organize the world’s information and make it universally accessible and useful.” – that’s unchanged since Google’s start in 1998. When you consider that mission it is no surprise that Google has improved the fractured nature of ...
Read More About What to Expect with Google’s Positioning in Travel?
Vizergy’s Director of Client Services, Ross McAlpine, weighs in on whether or not rate leakage is a problem for hotels.
As someone who works with hotels on their direct booking strategy, I know the serious impact rate parity issues have to website conversion. The OTAs also understand parity is crucial to their own website ...
Read More About Rate Leakage a Problem for Hotels?
With so much competition from OTAs for direct bookings, hoteliers need to be savvy with the techniques to attract visitors to their property’s website. Below are a few strategies put together by the experts at Vizergy that have helped our clients boost their direct bookings.
Strategy: Book Direct. Get More.
Use this eye-catching headline ...
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Creating unique experiences for website visitors using personalization tactics starts with determining target audiences.
Mapping audiences by similar attributes such as new or return visitors, visitors from a specific campaign, from social networks, mobile visitors or a visitor from a certain geographic location will help craft content that speaks to each audience best.
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Read More About Creating Unique Experiences for Hotel Website Visitors
Vizergy’s Direct of Client Services, Ross McAlpine, weighs in on whether or not hotels should remain branded instead of going independent.
I think what we’ve seen is a period of acknowledgement from the larger hotel brands needing to diversify their brand options in order to stay relevant and protect market share. We’ve also enjoyed ...
Read More About Are Brands Becoming Relevant Again?
It’s no secret that Google has played a significant role in the hospitality industry when it comes to online searches and generating direct bookings vs indirect bookings via OTAs.
Online travelers often turn to Google when researching hotels, resulting in millions of hotel search queries each day. With so many eyes on these search ...
Read More About What Hoteliers Need to Know About Staying Relevant with Google Hotel Ads
Our Senior Manager of Search Marketing Services, Trish Leighton, dives into hotelier’s new biggest competition for direct bookings; Google.
Over the last several years, we’ve seen Google become a major player in the travel industry. In the last six months in particular, Google has gone from search engine to booking engine, causing more than a few worried glances among ...
Read More About Forget OTAs – Hotelier’s Biggest Competitor for Direct Bookings is Google
Vizergy clients have great success with our full-service email marketing product. This blog contains some of our client’s recent email campaigns that showcase high ROI and impressive analytics from utilizing TargetingHub’s smart list segmentation in addition to email marketing.
TargetingHub analyzes existing hotel PMS data to identify key insights about client’s best ...
Read More About Best Email Marketing Campaigns for Your Hotel Property
Vizergy’s Senior Manager of Search Marketing Services, Trish Leighton, dives into some frequently asked questions about search engine optimization from hoteliers.
How do I know that we are targeting the right keywords? Should there be variations of keywords on our website in order to rank for them all?
Google is looking for a ...
Read More About SEO FAQ’s for Hoteliers
Backlinks are incoming links to your website from other websites. These links to your website are viewed as votes of confidence to search engines. It means your property’s website is important and relevant enough for other websites to link to and associate themselves with.
Quality vs. Quantity of Backlinks:
In the past, backlinks were ...
Read More About Why Backlinks Are Important for Hotel SEO
Any business that has an actual physical location needs to put time into their local SEO. It is imperative, especially in the hospitality industry, for search engines to know where a property is located. There are several things you can do to ensure your property’s location is known and that the information provided about it is ...
Read More About Importance of Local SEO Ranking for Hoteliers
There are hundreds of ranking factors Google considers when determining what should be shown in search results. Many of these factors are beyond the control of an SEO expert, such as the age of the domain name or where the site server is located. Throughout all of Google’s recent updates and search ranking algorithms, basic on-page principles have remained important. ...
Read More About Boosting Rankings with SEO On-Page Elements
Check out how Wordstream’s 20-Minute Work Week improved our team’s productivity by 39%.
WordStream Customer Spotlight: click here to read the full feature.
Whether you’re operating a small boutique inn or a large chain of hotels, digital marketing can often fall to the back burner as you deal with the immediate concerns ...
Read More About WordStream: Spotlight on Vizergy, Agency to the Hospitality Stars
With voice search being the latest innovation in the world of digital search, Vizergy has received several questions and concerns from clients about being optimized for voice search.
Chances are, if you have searched for tips on preparing for voice search, you have been inundated with article after article leading with the same statistic, ...
Read More About The Truth About Voice Search
