Vizergy’s latest enhancement to their CMS platform gives clients better tracking and reporting using Adobe Analytics.
Adobe Analytics tracking has been enhanced to better track across separate domains such as online media, campaigns (email, display, etc.), and natural search. Enhanced tracking will allow clients to attribute more bookings to the channel they came from, ultimately leading to higher ROI for clients.
Typically, on client websites the website domain and booking engine domain (ie. secure-res.com, synxis.com, etc.) are different. Recent web browser changes interfered with cross domain tracking and Intelligent Tracking Prevention (ITP) 2.1 made additional updates to block tracking that affected all website tracking providers.
For more information about this enhancement and others, contact the experts at Vizergy.
