Increasing direct bookings continues to be a hot topic in the hospitality industry and a strategy we have yet to highlight is: The Booking Engine.
Why is the Booking Engine important for direct bookings?
We know that first impressions and a beautiful, appealing design are key factors for any website to remain competitive within today’s saturated market, but the final decision is made once they enter the booking engine.
Frank Zamora, Vizergy Account Executive, says, “A beautiful house is great to look at when house hunting, but if you can’t get in the front door or there are too many locks, then you’ll go on to the next house.”
Tactics:
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Start with optimizing the website’s booking engine to increase conversions.
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Reduce the Booking Engine bounce rate by showcasing what is important to the user.
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Create an easy, fast and clear user experience within the booking engine.
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Create a direct booking path from the website to the booking engine.
Why implement these tactics?
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Small tweaks and optimizations in your booking engine can increase conversions dramatically
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A booking engine that is easy to use and organized will foster higher conversions.
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Websites with broken booking engine links makes for a negative user experience and low CDRS (customers delivered to reservation system) numbers.
Proven Results:
Vizergy Client, Anaheim Desert Inn and Suites implemented these tactics and saw these results:
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Increase in revenue: $68,296
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Increase in Room Nights: 451
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Increase in Reservations: 168
Questions? Contact your Vizergy Account Manager or contact us here.
