In the world of hotel booking wars, OTAs are proving that hoteliers must get creative in their direct booking techniques to attract visitors to their property’s website.
Below are a few tactics put together by the experts at Vizergy that have helped our clients boost their direct bookings.
Tactic: Email Marketing
Email continues to be one of the quickest and most efficient ways to reach individuals for promotional purposes. Using Email builds relationships with your guests delivering offers, ideas and experiences your destination has to offer.
Create clear call-to-actions, deliver great promotions, target the message to the audience, and see immediate results.
Tactic: Personalization
Website personalization is all the rage in the travel industry right now and today’s marketers have plenty of opportunity to personalize their users experience.
Personalize your website visitors’ experience in real time by building audiences and personalizing content across your website. Target different audiences by defining rules for when to display the personalized content.
Tactic: Fast & Mobile-Friendly Website
Simple yet effective, a mobile-friendly website encourages guests to book direct by keeping their experience easy and stress-free.
Optimize the client’s website to load as fast as possible to keep visitors engaged. It is also important to make sure the important details are front and center and easily accessed over mobile devices.
For more information on how to boost your hotel property’s direct bookings, contact the experts at Vizergy.
