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Vizergy® Digital Marketing implemented significant software enhancements to provide more meaningful and actionable information for clients. New features recently added to Vizergy’s platform include additional data visualization, integrations and tools that empower clients to make smarter digital marketing decisions, improving website performance optimization, conversion and channel productivity.
Read More About Vizergy® Marketing System Gets an Upgrade
Vizergy®, the leading provider of digital marketing and sales for the hospitality industry, today announced the promotion of Addams England to the role of Chief Operating Officer (COO). England, a 15-year Vizergy veteran, previously held the title of Senior Vice President of Information Technology.
Read More About Vizergy's® New Chief Operating Officer
July 13, 2021
Kristen Sullivan
Capturing and keeping consumers’ attention is no easy feat, especially with all the information they’re bombarded with daily. It’s crucial to remain visible by maintaining a consistent and on-going digital presence throughout the year. Building a well-thought marketing calendar will ensure you have several solid ideas rather than throwing something together at the last minute ...
Read More About Building a Great Marketing Calendar
Vizergy® Named Partner of the Year for Its Leading-Edge Digital Sales and Marketing Platform
Hospitality marketing leader recognized for its continuous commitment to excellence in driving mutual success.
JACKSONVILLE, Fla., June 3, 2021 – Hard Rock International (HRI) presented Vizergy® Digital Marketing with their prestigious Partner of the Year ...
Read More About Vizergy® Named Partner of the Year
April 27, 2021
Kristen Sullivan and Todd Taylor
Now, more than ever, consumers of all ages (especially Millennials and Gen Z) care about equality and expect companies to operate under a strict set of morals. As a result, they are particular about where they spend their money and are more likely to support brands that share similar values. These consumers look for obvious ...
Read More About Incorporating Diversity into Your Website
April 15, 2021
Jeremiah Mathews
The past year was unlike any other for the hospitality industry and many hoteliers made the difficult decision to reduce their digital marketing efforts to save money until revenue streams increased. In many cases, paid media budgets were reduced to zero, hotels physically closed their doors (some temporarily and others for good), and websites remained ...
Read More About Hotel Website Design in 2021
By: Kristen Sullivan
In a world where hyper-targeted ads have been deemed “creepy” and “intrusive,” the fact remains that people prefer personalized messaging that comes from data collection. Most consumers like seeing content applicable to their lives and interests as opposed to something irrelevant. According to Statista , 90% of consumers find marketing content personalization appealing, and they are more responsive to tailored messages. However, there is a fine line between personalized marketing and marketing that is down-right invasive. The goal is to find a happy ...
Read More About Personalization Improves Conversions
February 24, 2021
Joseph Leo
The Ultimate in “Book Now” Prose: Part 2
Read More About Optimize Your Website for "Crawlers"
January 21, 2021
Kristen Sullivan
Micro-Weddings & Minimonies: Adapting Your Hotel for Small-Scale Celebrations
Lavish, over-the-top weddings with extensive guest lists are a thing of the past, at least for the near future. Post-pandemic couples are opting for smaller, more intimate events to celebrate their big day, either with a micro-wedding or a minimony; elopements are also on the ...
Read More About Micro-Weddings & Minimonies: Small-Scale Celebrations
December 01, 2020
Joseph Leo
Your website has beautiful imagery. Your search engine optimization strategy is primo. Visitors are visiting. Now what? Now that you have them there, keep them there with powerful copy.
Read More About The Ultimate in “Book Now” Prose: Website Copywriting
November 17, 2020
Kristen Sullivan
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As consumers grow weary of advertising and an overload of intrusive content, inbound marketing techniques will bring attention to your hotel and increase conversions organically.
Read More About Inbound Marketing Techniques to Drive Traffic
Vizergy® Unveils Its Vision for the Future at Phocuswright Conference Online 2020
Top-ranking marketing company selected to present its groundbreaking innovation for the hospitality industry.
JACKSONVILLE, Fla., Nov. 10, 2020 – Vizergy® Digital Marketing will present its market-changing innovation—the Enterprise Digital Experience Platform (Enterprise DXP)—on Thursday, Nov. 12 at Innovation: Launch at the Phocuswright Conference Online ...
Read More About Vizergy® Presents at Phocuswright Conference Online 2020
Vizergy® Enhances Marketing System with Greater Targeting Capabilities
Hospitality marketing leader helps clients spend smarter and outperform competitors with ongoing technology innovations.
JACKSONVILLE, Fla., Nov. 5, 2020 – Vizergy ® Digital Marketing deploys software updates to meet ever-changing search engine algorithms, augment target marketing efforts and increase direct revenue for clients.
The software updates are enhancements ...
Read More About Vizergy® Updates Allow Greater Targeting Capabilities
October 29, 2020
Jen Cialfi
Creative ways to invite locals to your hotel
Read More About If You’ve Got It, FLAUNT IT!
Vizergy’s Vice President of Client Services, Ross McAlpine, weighs in on Thomas Cook on HospitalityNet's latest world panel . Along with other industry experts, Ross discusses how the once mighty Thomas Cook brand is now challenged to reinvent itself as an online travel agency to compete with the likes of TripAdvisor and Booking.com. ...
Read More About The "New" Thomas Cook – Vizergy Weighs In
September 09, 2020
Jen Cialfi
Often times we see specials and packages continually repeated while searching for a hotel. If you’re getting tired of seeing the same promotions, so are your potential guests.
Read More About Uniquely Yours: Personalized Offers for Your Guests
August 20, 2020
Kristen Sullivan
Given the current state of the world, travelers are seeking out hotels offering wellness-based amenities and a focus on fitness, nutrition, and holistic experiences. What type of amenities and property features should you highlight to entice travelers to book a stay?
Read More About Health & Wellness Prioritzed in Post-Pandemic Travel
August 13, 2020
Jen Cialfi
Reeling-in Regional Travelers Who are Reeling to Get Away
Read More About Target Your Local Drive Market
July 29, 2020
Kristen Sullivan, Adrienne Dempsey & Michelle Ragognetti
Use your website to communicate your health and safety precautions, available amenities, timely promotions, and flexible cancellations.
Read More About Reassure Guests & Increase Bookings with a Solid Stand on COVID19
July 23, 2020
Kristen Sullivan
With travel resuming after the unprecedented COVID-19 pandemic, travelers are looking for newly implemented safety procedures when determining which hotels to patron. More companies are taking the approach of digitalizing certain aspects of their business to create a contact-less experience that guests will appreciate. Having an interactive, user-friendly website serves as the foundation of your ...
Read More About COVID-19 Recovery Series: Welcome Back Guests with Certainty
