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Vizergy’s Director of Client Services, Ross McAlpine, weighs in on HospitalityNet's latest world panel. Hear from him and a handful of other experts about whether or not they think Google's "Zero Click Search" Marks the End of Hotel Paid Search Marketing.
"I think zero-click search is having a more profound effect on natural ...
Read More About Does Google’s “Zero Click Search” Mark the End of Hotel Paid Search Marketing?
This new year is all about having the perfect, 20/20 vision for your property’s digital marketing plan.
A new year is the perfect opportunity to reflect on the previous year: What brought the most success? What could be improved? What can we add to our current marketing plan to ensure even higher success ...
Read More About 2020 Digital Marketing Trends for Hoteliers
2019 has officially come to an end and Vizergy Digital Marketing finished the year with several stand out successes.
Corporate Culture
Throughout 2019, the Vizergy family took the time to volunteer for 17 Organizations. These organizations include:
City Rescue Mission
American Diabetes ...
Read More About Vizergy’s 2019 Year in Review
This year, Vizergy Digital Marketing partnered with Bright Holidays, a public charity based in Jacksonville, FL, to give underprivileged students and families a better holiday. Helping 1,015 children this holiday season, the organization set a new record in 2019.
With the help of school principals in the community, Bright Holidays identifies students in need. ...
Read More About Vizergy Helps Provide Brighter Holidays
Vizergy’s Director of Client Services, Ross McAlpine, weighs in on HospitalityNet’s latest world panel. Hear from him and a handful of other experts about whether or not they think OYO Hotels is the next WeWork of the hospitality industry.
Read More About Is OYO Hotels the next WeWork of the hospitality industry?
Villa Escalesia came to Vizergy with stunning photography featuring their amazing oceanfront mansion and the wonderful wildlife that makes Galapagos famous.
Read More About Behind the Build: The Galapagos Island’s Villa Escalesia
Insider recently released a list of the most famous hotels in every state which featured some of our favorite clients.
Read More About Lights, Camera, Action! Vizergy Clients Top Most Famous Hotels List
Google continually makes changes to improve their search results each day. Most changes aren’t noticeable but when an update contains actionable information, Google gives advanced notice and advice on how to respond those updates.
Read More About You’ve Gotta E-A-T to Rank in Search Engine Results
Google has recently announced what they consider a major algorithm update, what many are calling their most important in the last 5 years.
Read More About Google’s New Algorithm Update – BERT
Valencia Hotel Group recently launched their new website, with the help of Vizergy’s website design team. Hear what the design team had to say about this project.
Read More About Behind The Build: Valencia Hotel Group’s New Website
As of 2018, all websites must meet the 2018 SSL Standards for Data Security and Privacy Protection.
Read More About Importance Of Having A Secure Website
Vizergy’s new native blog application is available within the CMS & Platform
Read More About New CMS Feature: Blog Application
Vizergy, the hospitality industry’s leading provider in digital marketing and software solutions, continues to innovate by expanding the native functionality of the Vizergy Marketing System (VMS).
Read More About Vizergy Continues to Innovate Technology with Voice Search Optimization Enhancement
Recently, the popular pizza chain, Domino’s, has come under fire for not being compliant with the Americans with Disabilities Act (ADA). After a blind customer was unable to place an order directly from the Domino’s website or app using special screen-reading software, he sued the pizza chain for not being ADA complaint.
Domino’s filed ...
Read More About It Pays To Be ADA Compliant
Vizergy’s Director of Client Services, Ross McAlpine, weighs in on HospitalityNet’s latest world panel . Hear from him and a handful of other experts about why there are so many options for technology vendors in the hospitality industry.
Some hoteliers are rightfully disoriented in the current myriad of hospitality technology vendors and solutions ...
Read More About Why Are There So Many Hospitality Technology Vendors In Our Industry?
Halloween isn’t the only spooky theme in October. The witches, goblins, and ghouls have to share this month with something just as scary… cybersecurity hackers. Recognized every October, National Cybersecurity Awareness Month (NCSAM) is a collaborative effort between government and industry to raise awareness about the importance of cybersecurity and to ensure that all ...
Read More About October: A Month Dedicated to Cybersecurity
Valencia Hotel Group, a leading luxury hospitality management company, in partnership with Vizergy Digital Marketing is proud to announce the launch of their new website, www.valenciahotelgroup.com . The new website features a modern and sophisticated design that showcases their collection of beautiful hotel properties with enhanced site navigation and responsive features. Vizergy Digital Marketing is the ...
Read More About Award Winning Collection of Boutique Hotels Trusts Vizergy’s Expertise to Help Re-launch a Brand Website
To continue providing the best email marketing platform and deliverability possible, Vizergy will now require users to implement a Sender Policy Framework (SPF) Record on their DNS server starting October 17 th , 2019.
What is an SPF record?
An SPF record functions as an authentication method for email service providers ...
Read More About Email Marketing Update: Deliver the best emails with Vizergy
Website Personalization continues to be a hot topic in the travel industry and today’s marketers have plenty of opportunity to personalize their users experience.
Personalization is a simple step to improve website conversions for hotel properties. Vizergy’s CMS & platform makes it easy for hoteliers to personalize content for target audiences. Segmenting visitors by ...
Read More About Local Personalization for Hotels
