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Vizergy recently partnered with Liquid Therapy, a waterfront bar in Ocean City, Maryland to launch a colorful, one-page website with everything you need to know all in one place.
Liquid Therapy chose to use Vizergy’s craft template, Equinox, to tell their story best with imagery, a menu widget, large-image promotional areas, contact form and ...
Read More About Why Restaurants Need Optimized Websites
While many of us are excited for the Fall season, hoteliers are focused on another important season: Hotel Budget Season.
Now is the time for hoteliers to review their previous years’ budget and make any necessary changes for the upcoming year. While evaluating their hotel budget, hoteliers should also consider the latest digital marketing ...
Read More About Trends To Consider For 2020 Hotel Digital Marketing Budget
Vizergy’s team of experts released two new reviews feed widgets in the CMS. Introducing the “Reviews Feed- List” in a listing display and “Reviews Feed- Carousel” in a slider display!
The new widgets showcase the latest reviews on a property website in a seamless manner. The benefit of displaying credible, third-party authenticated user-generated reviews ...
Read More About CMS Enhancement: Reviews Feed Application
Vizergy, the hospitality industry’s leading provider in digital marketing and software solutions, was chosen by Florida Blue to be featured in their newest commercial campaign. Florida Blue, Vizergy’s health insurance provider, selected the company to represent the relationships they have with mid-sized businesses and showcase Vizergy’s dynamic corporate culture.
Vizergy knows that a ...
Read More About Vizergy Digital Marketing Showcased In New Commercial
What is the CCPA?
The law applies to “for profit” businesses in California that collect and process the personal information of California residents and do business in the state of California. However, a physical presence in California is not required to be subject to this law. Simply making sales in the state of California is ...
Read More About FAQ – California Consumer Privacy Act (CCPA)
Budget season is quickly approaching and that means it’s time to start planning for 2020, if you haven’t already.
Budgeting for the upcoming year can be a tedious process but is a crucial opportunity to reassess goals and look to the future.
Where do I start?
First, gather honest reviews of what ...
Read More About Preparing for Budget Season
Metasearch has gone from a niche tactic to a fundamental component of hotel advertising in only a few years.
More and more travelers are using metasearch sites to compare hotel room rates from various online travel agents (OTAs) and other booking sites all in one place. It’s the fastest-growing channel for hotel advertising and ...
Read More About Your Hotel’s Metasearch Strategy
Pay-per-click search and display advertising are both effective ways for hoteliers to market their properties to online travelers. Both highly targeted strategies, these types of digital marketing campaigns drive qualified and likely to convert travelers to your hotel website .
What’s The Difference?
Pay-Per-Click (PPC) Search Advertisements
Pay-Per-Click ...
Read More About Hotel PPC Search & Display Advertising Explained
The world of hospitality digital marketing is constantly evolving, making it critical for hoteliers to stay on top of search marketing updates. While online travel agencies (OTAs) have been a go-to for attracting new clients and boosting occupancy, metasearch sites have proven themselves as the new big player in the hotel tech industry.
What ...
Read More About Metasearch Explained: What Hoteliers Need to Know
On May 25, 2018, the EU General Data Protection Regulation (GDPR) came into effect in an effort to protect consumer data for all citizens of the European Union and the European Economic Area.
The GDPR aims to give individuals control over their personal data. Businesses that handle personal data are now required to inform ...
Read More About Keeping Up With Compliance: GDPR & CCPA
Vizergy’s Design Team has just launched two new website templates , refreshes and options.
Interstellar
Interstellar features a visually appealing modern layout, perfect for sites with compelling photography and imagery that can help communicate your story and lead to increase booking directly from the website.
...
Read More About New Vizergy Website Templates!
Using PPC Campaigns, a Vizergy client reduced their OTA fees and boosted direct ROI by 212%!
Client Profile:
Vizergy’s client is a high-traffic hotel located in New York City, just a short shuttle ride away from LaGuardia Airport.
Its 358 modern-styled rooms feature spacious work areas for the business traveler. The hotel ...
Read More About Reducing OTA Fees With PPC Campaigns
Pay-per-click (PPC) search ads are an effective way for hotels to outrank their competition in search engine results and drive quality traffic to their website. These non-organic search results appear above and below organic results on search engines. Hotel marketers bid on keyword terms and phrases relevant to their hotel property to rank in online searches. ...
Read More About Making PPC Search Ads Work For Your Hotel
Vizergy’s Director of Client Services, Ross McAlpine, weighs in on whether or not the industry is lagging due to a lack of proper education.
“Addressing education and training is critical to any labor shortage and I believe that most marketing degrees are out of date with the actual skill set for a ...
Read More About Is Our Industry Lagging Behind Due To Lack Of Proper Education?
See how an oceanfront property attracted over half a million impressions for their hotel using display ads with the help of Vizergy.
Client Profile:
Vizergy’s client is a 183 room oceanfront property located in downtown Naples, FL. Just a short walk to the beach, this hotel features a resort style pool and four ...
Read More About Attracting Over 500,000 Hotel Guests Using Display Ads
Display advertising is a very effective way for hotels to build brand awareness. Unlike pay-per-click text ads, display ads rely more on graphic elements to tell a hotel’s story. Using pictures, logos, text, and even videos to create banners, display ads have a strong impression potential for online travelers.
These banners, which can come ...
Read More About Display Advertising For Hotels
The Vizergy Marketing System’s (VMS) Reputation Reviews feature has been updated with several new enhancements to help clients monitor online guest reviews.
These include the addition of Booking.com and Hotels.com as new review sources, an improved Rating Filter option, and a new Trending Keywords feature. These updates allow clients to monitor and better understand ...
Read More About VMS Enhancement: Reputation Reviews Feature
Increasing direct bookings continues to be a hot topic in the hospitality industry and a strategy we have yet to highlight is: The Booking Engine.
Why is the Booking Engine important for direct bookings?
We know that first impressions and a beautiful, appealing design are key factors for any website to ...
Read More About Direct Bookings: It’s All About the Booking Engine
Vizergy’s Director of Business Development, Hope Waggett, CHDM, weighs in on the hot topic of ADA compliance for hotel websites:
Allow me to begin by stating that I am not qualified to offer legal advice on any topic, particularly in the area of discrimination and accessibility. This information is based on experience ...
Read More About ADA For Hotel Websites Explained
Vizergy has just launched a brand new user experience for the Vizergy Marketing System (VMS).
Say hello to the new and improved Vizergy Marketing System . The new look and feel of the VMS is modern, offers new enhancements – such as the addition of Google Local Business Listing on the reputation dashboard, ...
Read More About Vizergy Marketing System’s New User Experience
