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What to Expect with Google’s Positioning in Travel?

June 13, 2019
Google
Vizergy’s Director of Client Services, Ross McAlpine, weighs in what to expect with Google’s positioning in travel. Google’s corporate mission is “to organize the world’s information and make it universally accessible and useful.” – that’s unchanged since Google’s start in 1998. When you consider that mission it is no surprise that Google has improved the fractured nature of ...
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Vizergy’s Newest CMS Feature Keeps Hospitality Clients Ahead of the Competition

Vizergy cms
The new feature, Vizergy’s Website Performance Analysis, is built directly into Vizergy’s proprietary  Content Management System (CMS)  to quickly analyze websites for any performance issues. Website pages are loaded dynamically into the latest Google Chrome web browser to be analyzed and then a detailed audit report is automatically generated with any performance issues found. ...
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Increase Direct Bookings for Hotels

June 10, 2019
technology
In the world of hotel booking wars, OTAs are proving that hoteliers must get creative in their direct booking techniques to attract visitors to their property’s website. Below are a few tactics put together by the experts at Vizergy that have helped our clients boost their direct bookings. Tactic: Email Marketing  Email ...
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CMS Enhancement: Online Media & Campaign Tracking

June 05, 2019
cms enhancements
Vizergy’s latest enhancement to their  CMS platform  gives clients better tracking and reporting using Adobe Analytics. Adobe Analytics tracking has been enhanced to better track across separate domains such as online media, campaigns (email, display, etc.), and natural search. Enhanced tracking will allow clients to attribute more bookings to the channel they ...
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Brand Consistency with Site Live: Ranchos De Los Caballeros

Ranchos
Ranchos de los Caballeros, a long-time partner with Vizergy, just launched a brand new custom, responsive website with a gorgeous design!  Property Stats: Property Name: Ranchos de los Caballeros Location: Wickenburg, Arizona Room Numbers: 67 guests rooms and 12 suites TripAdvisor: Excellent Rating!  URL: https://www.ranchodeloscaballeros.com/ Custom Website Design:  Here ...
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Rate Leakage a Problem for Hotels?

May 20, 2019
rate leakage
Vizergy’s Director of Client Services, Ross McAlpine, weighs in on whether or not rate leakage is a problem for hotels. As someone who works with hotels on their direct booking strategy, I know the serious impact rate parity issues have to website conversion. The OTAs also understand parity is crucial to their own website ...
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Tips to Boost Direct Bookings for Hotels

direct bookings
With so much competition from OTAs for direct bookings, hoteliers need to be savvy with the techniques to attract visitors to their property’s website. Below are a few strategies put together by the experts at Vizergy that have helped our clients boost their direct bookings. Strategy: Book Direct. Get More. Use this eye-catching headline ...
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Crafting Personalized Campaigns to Drive Direct Bookings

personalized
Once you determine a desired target audience, you can begin crafting personalized campaigns that speak to a specific demographic. Mapping personalized content to deliver to a unique audience improves direct bookings on a hotel website. Since the home page is a major landing spot for most visitors, this is where a lot of the ...
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Creating Unique Experiences for Hotel Website Visitors

hotel
Creating unique experiences for website visitors using personalization tactics starts with determining target audiences. Mapping audiences by similar attributes such as new or return visitors, visitors from a specific campaign, from social networks, mobile visitors or a visitor from a certain geographic location will help craft content that speaks to each audience best. ...
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The Importance of Personalization

personalization
Website personalization is all the rage in the travel industry right now and today’s marketers have plenty of opportunity to personalize their users experience. Personalization is a simple step to improve website conversions for hotel properties. Vizergy’s CMS & platform  makes it easy to personalize content and travel suppliers must, because ...
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The Clevelander Hotel Website: Divide & Conquer

Clevelander Hotel Website:
Our client, Clevelander South Beach, located in South Beach Miami has three separate properties. Originally, all three properties shared a website until Vizergy was tasked with  creating different sites for each property that best highlight their appeal. The Clevelander Hotel’s website featured an additional two locations, Essex House and The Stiles Hotel, in ...
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Are Brands Becoming Relevant Again?

brands
Vizergy’s Direct of Client Services, Ross McAlpine, weighs in on whether or not hotels should remain branded instead of going independent. I think what we’ve seen is a period of acknowledgement from the larger hotel brands needing to diversify their brand options in order to stay relevant and protect market share. We’ve also enjoyed ...
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New TargetingHub® Integration Partners

TargetingHub
Vizergy’s customer data platform,  TargetingHub,  has expanded their list of PMS (property management system) integrations. The PMS integrations allow PMS data to seamlessly flow guest reservation and profile data into TargetingHub. The TargetingHub now directly integrates with several PMS systems including but not limited to; Oracle Hospitality, MICROS – Fidelio, WebRezPro, Infor, AutoClerk, RoomKey. ...
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Vizergy Launches New Hard Rock Cafes Site

hard rock cafe
Revamped Overall Branding / Attitude Change Hard Rock International came to us with a distinct branding change in mind for the next generation of their Hard Rock Cafes, which Vizergy originally launched in 2015. The Hard Rock team was eager to update their brand identity online and retain the features of the Vizergy Marketing ...
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What Hoteliers Need to Know About Staying Relevant with Google Hotel Ads

Google
It’s no secret that Google has played a significant role in the hospitality industry when it comes to online searches and generating direct bookings vs indirect bookings via OTAs. Online travelers often turn to Google when researching hotels, resulting in millions of hotel search queries each day. With so many eyes on these search ...
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Forget OTAs – Hotelier’s Biggest Competitor for Direct Bookings is Google

Google ads
Our Senior Manager of Search Marketing Services, Trish Leighton, dives into hotelier’s new biggest competition for direct bookings; Google. Over the last several years, we’ve seen Google become a major player in the travel industry. In the last six months in particular, Google has gone from search engine to booking engine, causing more than a few worried glances among ...
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Vizergy Showcases AI Enhancement to TargetingHub® Product

April 10, 2019
Targetinghub
Next Generation Marketing Software Makes it Easy for Hotels to Target Digital Tactics Vizergy , the hospitality industry’s leading provider in digital marketing software solutions, continues to enhance their platforms to drive hotel revenue and profit and stay competitive in an ever-changing digital marketplace.   The latest enhancement, made to ...
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An Interactive & Sleek Site Launch : Hotel Yountville

March 29, 2019
yountville
Vizergy’s most recent site launch was with Hotel Yountville in California.  We think you’d agree that the perfect escape to wine country is at  Hotel Yountville . This luxury boutique hotel inspired by a quintessential wine country home is perfect for those looking for a relaxing, luxurious escape. From world-class cuisine, upscale ...
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Best Email Marketing Campaigns for Your Hotel Property

email campaign
Vizergy clients have great success with our full-service email marketing product. This blog contains some of our client’s recent email campaigns that showcase high ROI and impressive analytics from utilizing  TargetingHub’s  smart list segmentation in addition to email marketing. TargetingHub analyzes existing hotel PMS data to identify key insights about client’s best ...
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Client Generates Over $275k with TargetingHub Email Campaigns

Targetinghub
Vizergy’s client is a relatively small property just outside of San Diego, CA. In the past year of utilizing the TargetingHub customer data platform for their email marketing, they have been able to grow their database by 2,615 new contacts. Vizergy’s customer data platform,  TargetingHub,  has allowed our client to identify their ...
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