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Vizergy’s Senior Manager of Search Marketing Services, Trish Leighton, dives into some frequently asked questions about search engine optimization from hoteliers.
How do I know that we are targeting the right keywords? Should there be variations of keywords on our website in order to rank for them all?
Google is looking for a ...
Read More About SEO FAQ’s for Hoteliers
Backlinks are incoming links to your website from other websites. These links to your website are viewed as votes of confidence to search engines. It means your property’s website is important and relevant enough for other websites to link to and associate themselves with.
Quality vs. Quantity of Backlinks:
In the past, backlinks were ...
Read More About Why Backlinks Are Important for Hotel SEO
“Three remarkable experiences. One unforgettable destination.”
Our client, Dunes Manor , is a celebrated beachfront complex in Ocean City, Maryland. The most unique feature of the property is that there are 3 separate buildings that offer distinct experiences. The Dunes Manor Hotel and Dunes Suites buildings are situated on the beach with ...
Read More About Beachfront Hotel Transforms Website With Vizergy
Vizergy, the hospitality industry’s leading provider in digital marketing software solutions, closed the books on their most successful calendar year ever in 2018. The company, based in Jacksonville, FL, boasts 1,300+ clients in 26 countries. The company grew its customer base and revenue significantly in 2018 with the acquisition of several new large client and multi ...
Read More About Digital Marketing Firm Poised for Success in 2019 with Focus on Data Marketing Platform: TargetingHub®
Any business that has an actual physical location needs to put time into their local SEO. It is imperative, especially in the hospitality industry, for search engines to know where a property is located. There are several things you can do to ensure your property’s location is known and that the information provided about it is ...
Read More About Importance of Local SEO Ranking for Hoteliers
Vizergy is excited to announce a partnership with The Inn at Leola Village in Lancaster, PA.
The Inn at Leola Village’s VP, Randy Howat had the following to say about choosing to work with Vizergy:
“The Inn at Leola Village has a story to tell, in fact we have ...
Read More About The Inn at Leola Village: Why We Chose Vizergy
Paradise is Waiting at the South Seas hotel.
Check out our newest addition to Vizergy’s portfolio, the South Seas hotel, a beautiful beachfront paradise located in the heart of South Beach, Miami. This boutique hotel offers spacious accommodations, authentic cuisine, and modern amenities you’ll fall in love with that’s perfect for your next romantic ...
Read More About An Invitation to Paradise from South Seas Hotel
There are hundreds of ranking factors Google considers when determining what should be shown in search results. Many of these factors are beyond the control of an SEO expert, such as the age of the domain name or where the site server is located. Throughout all of Google’s recent updates and search ranking algorithms, basic on-page principles have remained important. ...
Read More About Boosting Rankings with SEO On-Page Elements
Check out how Wordstream’s 20-Minute Work Week improved our team’s productivity by 39%.
WordStream Customer Spotlight: click here to read the full feature.
Whether you’re operating a small boutique inn or a large chain of hotels, digital marketing can often fall to the back burner as you deal with the immediate concerns ...
Read More About WordStream: Spotlight on Vizergy, Agency to the Hospitality Stars
With voice search being the latest innovation in the world of digital search, Vizergy has received several questions and concerns from clients about being optimized for voice search.
Chances are, if you have searched for tips on preparing for voice search, you have been inundated with article after article leading with the same statistic, ...
Read More About The Truth About Voice Search
A new oceanfront hotel generated over half a million impressions & a 46:1 ROI with a display ad campaign.
Client Profile
Our client’s property is a 183 room, oceanfront hotel located in downtown Naples, FL on the Gordon River and just a short walk to the beach. The hotel features a resort style pool ...
Read More About Case Study: Attracting Hotel Guests Using Digital Display Ads
Vizergy , the travel industry’s leading provider in Digital Marketing, launched its most recent project with Napa Valley’s Bardessono Hotel & Spa .
For more than 20 years, Vizergy Digital Marketing has been the go-to digital marketing brand for the hospitality industry. Offering the best technology platforms, website design and digital ...
Read More About Data Drives New Online Presence for Napa Valley’s Bardessono Hotel & Spa
The holiday season, an often-difficult time of year for many, is an optimal time to give back to those in need. Vizergy Digital Marketing has once again partnered with Bright Holidays , a public charity based in Jacksonville, FL to help underprivileged students and families during the holidays.
Since discovering the underfunded ...
Read More About Vizergy Gives Back
Have you been running PPC Campaigns for a while and results aren’t meeting your expectations? It might be time to revamp!
Instead of casting a broad net with search keywords that could be stretching your budget thin, it is essential to review the data and find those keywords with most ...
Read More About Client Success Story: Boosting Return With A Revamped PPC Campaign
Vizergy, the hospitality industry’s leading provider of digital marketing software and services, has been named one of the 10 Fastest Growing Google Solution Providers of 2018, according to Silicon Valley Review . This recognition not only reaffirms Vizergy’s success in strategic vision and product development but also solidifies its market position as the best technology platform ...
Read More About Official Release: Vizergy Digital Marketing Named 10 Fastest Growing Google Solution Provider of 2018
1. Simple Navigation
Website visitors should be able to navigate easily throughout the site using the top navigation bar. Not all website pages need to be featured on the top. A best practice for navigation bars is to only feature most visited pages and nesting the less-visited pages.
2. Functional Animations with a ...
Read More About 7 Website Design Tips: User Experience Trends
Optimized for Mobile-First
The Pine Barn Inn was built from the ground up with a mobile-first approach in mind. As a result, their website is just as accessible on a mobile device as it is on your desktop computer.
The Design Process:
Vizergy used their brand new logo and brand guidelines to ...
Read More About Pine Barn Inn Site Launch with Mobile In Mind
Social media can be a very valuable tool for any business, but hoteliers especially. Active social media accounts help to grow brand awareness, tell a property’s story and even increase overall revenue. For hoteliers to accomplish increased traffic through social engagements, it is imperative to have a well thought out social strategy that includes quality content.
...
Read More About Optimizing Your Social Media Strategy
Vizergy, the hospitality industry’s leading digital marketing and technology company celebrates it’s 20 th anniversary while enjoying record growth and revenues. The company, originally branded as Secure-Res, started in 1998 with a goal of helping hotels and resorts solve a common problem: understanding how to capture customers and generate revenue in the early years of ...
Read More About Vizergy Celebrates 20 Years of Success
Now more than ever, smart marketers rely on email to reach and engage with their audience. If done right, email can be one of the highest digital marketing ROI channels available. However, without proper list management, your email marketing program may not be performing to its full potential.
Gone are the days of ...
Read More About Are you following best practices in e-mail?
