Tag - Big Data
September 15, 2022
Daisy Tackett
Google has been teasing the end of third-party cookies since 2020, but it seems as if they’ve finally decided on a concrete plan.
Read More About Where Did All the Cookies Go?
February 24, 2021
Joseph Leo
The Ultimate in “Book Now” Prose: Part 2
Read More About Optimize Your Website for "Crawlers"
January 21, 2021
Kristen Sullivan
Micro-Weddings & Minimonies: Adapting Your Hotel for Small-Scale Celebrations
Lavish, over-the-top weddings with extensive guest lists are a thing of the past, at least for the near future. Post-pandemic couples are opting for smaller, more intimate events to celebrate their big day, either with a micro-wedding or a minimony; elopements are also on the ...
Read More About Micro-Weddings & Minimonies: Small-Scale Celebrations
November 17, 2020
Kristen Sullivan
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As consumers grow weary of advertising and an overload of intrusive content, inbound marketing techniques will bring attention to your hotel and increase conversions organically.
Read More About Inbound Marketing Techniques to Drive Traffic
Site showcases multi-million-dollar renovation and addresses ADA compliance
Beachcomber Resort & Club in Pompano Beach, FL, has partnered with Vizergy Digital Marketing to launch a new website unveiling its multi-million-dollar renovation featuring a stunning new look and wide array of ...
Read More About Vizergy Launches Sleek New Website for Beachcomber Resort & Club
Hotel distribution has become increasingly complicated for hoteliers to manage and make the most of each channel that presents an opportunity to sell rooms. The growth in online travel agencies, including their high commissions and stranglehold over paid search activity on Google was a dominant feature of the hotel landscape over the last decade.
Over the last few ...
Read More About COVID-19 Recovery Series: Distribution Strategy
Download the recovery guide so you have a road map to get your direct sales channel firing on all cylinders once again.
It is becoming clear that travel segments and travelers’ behavior are changing because of the coronavirus. Now more than ever, hotels should be preparing for changes. Changes in their typical guest ...
Read More About Activate Your Ecommerce
The coronavirus lockdown has forced everyone to stay inside their homes and the isolation from friends and loved ones means consumers are using social media more than they ever have. Reports have shown a 61% increase in social media engagement since the lockdown. That makes social media channels like Facebook and Instagram a ...
Read More About COVID-19 Recovery Series: Social Media Marketing
While our industry continues to deal with a state of travel that is breaking all norms, there is actually an opportunity to solidify relationships with your audience. A strong email marketing strategy will keep loyal guests engaged and can even be a source of positive news to your audience as you lead them down the booking path for the future. When they ...
Read More About COVID-19 Recovery Series: Email Marketing
With life slowing down for so many of us during the shutdown, it is a good opportunity to reflect on where we are and how we can improve on ourselves, both personally and professionally. In order to put together a solid marketing plan after COVID-19, we are encouraging our clients to take a close look ...
Read More About COVID-19 Recovery Series: Adopting a Data-First Approach to Your Marketing
As states and countries relax their restrictions on quarantine and social distancing, airlines and hotels will likely start offering generous discounts in order to generate demand and entice travelers back out into the world beyond their front doorstep.
It is already becoming clear that travel segments and behavior are changing as a result of coronavirus and hotels should plan now for ...
Read More About Attracting Business and Leisure Travelers After COVID-19
With COVID-19 disrupting the hospitality space so intensely, we are left wondering what the landscape will look like as we emerge on the other side of this pandemic. With hotels having to shut their doors, airlines flying mostly empty planes, and travel at a near standstill, the only silver lining is the time we now ...
Read More About COVID-19 Recovery Series: Boosting Natural Search Traffic
With the help of Vizergy Digital Marketing, Hard Rock has developed an online platform that caters to a variety of desired experiences, from mobile games for kids, to interactive casino gaming for adults.
Read More About Vizergy Launches New Hard Rock International Website
Vizergy’s customer data platform, TargetingHub, has expanded their list of PMS (property management system) integrations.
The PMS integrations allow PMS data to seamlessly flow guest reservation and profile data into TargetingHub. The TargetingHub now directly integrates with several PMS systems including but not limited to; Oracle Hospitality, MICROS – Fidelio, WebRezPro, Infor, AutoClerk, RoomKey. ...
Read More About New TargetingHub® Integration Partners
Next Generation Marketing Software Makes it Easy for Hotels to Target Digital Tactics
Vizergy , the hospitality industry’s leading provider in digital marketing software solutions, continues to enhance their platforms to drive hotel revenue and profit and stay competitive in an ever-changing digital marketplace.
The latest enhancement, made to ...
Read More About Vizergy Showcases AI Enhancement to TargetingHub® Product
Vizergy, the hospitality industry’s leading provider in digital marketing software solutions, closed the books on their most successful calendar year ever in 2018. The company, based in Jacksonville, FL, boasts 1,300+ clients in 26 countries. The company grew its customer base and revenue significantly in 2018 with the acquisition of several new large client and multi ...
Read More About Digital Marketing Firm Poised for Success in 2019 with Focus on Data Marketing Platform: TargetingHub®
