Tag - Email Marketing
November 02, 2021
Johanna Dykstra
Is your hotel leveraging one of the most valuable assets to increase profitability? Your email database could be the key to increasing revenue as the travel industry continues to recover. Take advantage of an opportunity to solidify relationships with your audience and keep loyal guests engaged with updates from the property and exclusive offers.
Email ...
Read More About Case Study:
215:1 ROI with Email Marketing
August 10, 2021
Jen Cialfi
Preparing for an Influx in Wedding Group Travel
COVID forced countless couples to postpone their weddings last year. Now more cities are opening, and more people are becoming vaccinated, so wedding ceremonies are coming back in full force. Couples are inviting more attendees to their wedding festivities. Guests are eager to attend destination weddings ...
Read More About Wedding Bells Are Ringing: An Influx in Wedding Travel
By: Kristen Sullivan
In a world where hyper-targeted ads have been deemed “creepy” and “intrusive,” the fact remains that people prefer personalized messaging that comes from data collection. Most consumers like seeing content applicable to their lives and interests as opposed to something irrelevant. According to Statista , 90% of consumers find marketing content personalization appealing, and they are more responsive to tailored messages. However, there is a fine line between personalized marketing and marketing that is down-right invasive. The goal is to find a happy ...
Read More About Personalization Improves Conversions
January 21, 2021
Kristen Sullivan
Micro-Weddings & Minimonies: Adapting Your Hotel for Small-Scale Celebrations
Lavish, over-the-top weddings with extensive guest lists are a thing of the past, at least for the near future. Post-pandemic couples are opting for smaller, more intimate events to celebrate their big day, either with a micro-wedding or a minimony; elopements are also on the ...
Read More About Micro-Weddings & Minimonies: Small-Scale Celebrations
October 29, 2020
Jen Cialfi
Creative ways to invite locals to your hotel
Read More About If You’ve Got It, FLAUNT IT!
September 09, 2020
Jen Cialfi
Often times we see specials and packages continually repeated while searching for a hotel. If you’re getting tired of seeing the same promotions, so are your potential guests.
Read More About Uniquely Yours: Personalized Offers for Your Guests
July 29, 2020
Kristen Sullivan, Adrienne Dempsey & Michelle Ragognetti
Use your website to communicate your health and safety precautions, available amenities, timely promotions, and flexible cancellations.
Read More About Reassure Guests & Increase Bookings with a Solid Stand on COVID19
Download the recovery guide so you have a road map to get your direct sales channel firing on all cylinders once again.
It is becoming clear that travel segments and travelers’ behavior are changing because of the coronavirus. Now more than ever, hotels should be preparing for changes. Changes in their typical guest ...
Read More About Activate Your Ecommerce
While our industry continues to deal with a state of travel that is breaking all norms, there is actually an opportunity to solidify relationships with your audience. A strong email marketing strategy will keep loyal guests engaged and can even be a source of positive news to your audience as you lead them down the booking path for the future. When they ...
Read More About COVID-19 Recovery Series: Email Marketing
With life slowing down for so many of us during the shutdown, it is a good opportunity to reflect on where we are and how we can improve on ourselves, both personally and professionally. In order to put together a solid marketing plan after COVID-19, we are encouraging our clients to take a close look ...
Read More About COVID-19 Recovery Series: Adopting a Data-First Approach to Your Marketing
To continue providing the best email marketing platform and deliverability possible, Vizergy will now require users to implement a Sender Policy Framework (SPF) Record on their DNS server starting October 17 th , 2019.
What is an SPF record?
An SPF record functions as an authentication method for email service providers ...
Read More About Email Marketing Update: Deliver the best emails with Vizergy
What is the CCPA?
The law applies to “for profit” businesses in California that collect and process the personal information of California residents and do business in the state of California. However, a physical presence in California is not required to be subject to this law. Simply making sales in the state of California is ...
Read More About FAQ – California Consumer Privacy Act (CCPA)
Ranchos de los Caballeros, a long-time partner with Vizergy, just launched a brand new custom, responsive website with a gorgeous design!
Property Stats:
Property Name: Ranchos de los Caballeros
Location: Wickenburg, Arizona
Room Numbers: 67 guests rooms and 12 suites
TripAdvisor: Excellent Rating!
URL: https://www.ranchodeloscaballeros.com/
Custom Website Design:
Here ...
Read More About Brand Consistency with Site Live: Ranchos De Los Caballeros
Vizergy clients have great success with our full-service email marketing product. This blog contains some of our client’s recent email campaigns that showcase high ROI and impressive analytics from utilizing TargetingHub’s smart list segmentation in addition to email marketing.
TargetingHub analyzes existing hotel PMS data to identify key insights about client’s best ...
Read More About Best Email Marketing Campaigns for Your Hotel Property
Vizergy’s client is a relatively small property just outside of San Diego, CA. In the past year of utilizing the TargetingHub customer data platform for their email marketing, they have been able to grow their database by 2,615 new contacts.
Vizergy’s customer data platform, TargetingHub, has allowed our client to identify their ...
Read More About Client Generates Over $275k with TargetingHub Email Campaigns
