Vizergy Blog Google Hotel Ads Tag

COVID-19 Recovery Series: Boosting Natural Search Traffic

May 06, 2020

increasing natural search traffic after COVID-19

With COVID-19 disrupting the hospitality space so intensely, we are left wondering what the landscape will look like as we emerge on the other side of this pandemic. With hotels having to shut their doors, airlines flying mostly empty planes, and travel at a near standstill, the only silver lining is the time we now ...

COVID-19 Recovery Series: Media Budgets & Targeting

April 30, 2020

Amongst the many uncertainties and changes COVID-19 has brought upon the world, one thing is certain: the coronavirus crisis will end and people will travel again. There is pent-up demand for travel, in fact there’s already a term for it in China “revenge travel”, those who intend to travel to make up for lost time or because quarantine is ...

Google’s New Algorithm Update – BERT

November 05, 2019

Industry Insights

Google has recently announced what they consider a major algorithm update, what many are calling their most important in the last 5 years.

Your Hotel’s Metasearch Strategy

August 19, 2019

Metasearch has gone from a niche tactic to a fundamental component of hotel advertising in only a few years. More and more travelers are using metasearch sites to compare hotel room rates from various online travel agents (OTAs) and other booking sites all in one place. It’s the fastest-growing channel for hotel advertising and ...

Tips to Boost Direct Bookings for Hotels

May 16, 2019

With so much competition from OTAs for direct bookings, hoteliers need to be savvy with the techniques to attract visitors to their property’s website. Below are a few strategies put together by the experts at Vizergy that have helped our clients boost their direct bookings. Strategy: Book Direct. Get More. Use this eye-catching headline ...

What Hoteliers Need to Know About Staying Relevant with Google Hotel Ads

April 17, 2019

It’s no secret that Google has played a significant role in the hospitality industry when it comes to online searches and generating direct bookings vs indirect bookings via OTAs. Online travelers often turn to Google when researching hotels, resulting in millions of hotel search queries each day. With so many eyes on these search ...

Forget OTAs – Hotelier’s Biggest Competitor for Direct Bookings is Google

April 15, 2019

Our Senior Manager of Search Marketing Services, Trish Leighton, dives into hotelier’s new biggest competition for direct bookings; Google. Over the last several years, we’ve seen Google become a major player in the travel industry. In the last six months in particular, Google has gone from search engine to booking engine, causing more than a few worried glances among ...

Tag - Google Hotel Ads

COVID-19 Recovery Series: Boosting Natural Search Traffic