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Tag - Hospitality

Valencia Hotel Group: Do You Boutique?

August 05, 2024 JLeo
Valencia Hotel Collection site
How Valencia Hotel Group Boldly Boutiques in a Big Brand World As defined, a boutique hotel offers services of high quality to a small number of customers. It has a unique personal touch that discerning guests long to experience. These accommodations emote a sense of place — they are individual, lovely, and refreshing. Valencia ...
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Vizergy Announces New Website for Long-Time Client – Trapp Family Lodge

March 30, 2023
Outdoor view of Trapp Family Lodge
JACKSONVILLE, FLA., March 30, 2023  – After more than a decade, Vizergy is still creating beautiful, innovative websites for long-time client Trapp Family Lodge in Stowe, Vermont. Having built their past website in 2014, Vizergy and Trapp knew it was time to come back to the table and craft a new website that allowed guests ...
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Vizergy Announces New Call Center Solution via Sabre

November 08, 2022
yellow rotary phone on yellow background
In a continuation of a long partnership with Sabre, Vizergy is excited to announce a new Call Center Solution to help ease the burden on front desk staff and minimize turnover after hours and during peak call times.
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Where Did All the Cookies Go?

September 15, 2022 Daisy Tackett
cookies on a baking sheet
Google has been teasing the end of third-party cookies since 2020, but it seems as if they’ve finally decided on a concrete plan.
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Vizergy® Teams with Sabre Hospitality at AAHOACON 2022

April 07, 2022
Sabre with Vizergy
Long standing partners bring together best in class digital marketing and distribution services.
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How Can Hoteliers Manage Higher Technology Expectations?

January 11, 2022 Robert Arnold
Higher Tech Expectations
Vizergy President Robert Arnold recently participated in Questex Hospitality’s Executive Roundtable, sponsored by Sabre, where they discussed how the hospitality industry can utilize technology in their operations to improve the guest experience. As an expert on technology driven digital marketing for hospitality, Arnold commented on the strengths of these technologies, as well as limitations for ...
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Vizergy® Partners with Hotel Equities Group, LLC

November 18, 2021
image of a handshake
Hospitality marketing leader collaborates with Hotel Equities to drive more direct business
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Vizergy® Expands Alliance with Sabre Hospitality Solutions

Sabre logo and Vizergy logo
Sabre e-commerce solutions combine with Vizergy’s best-in-class web development services to deliver high-performing websites for hoteliers
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Building a Great Marketing Calendar

July 13, 2021 Kristen Sullivan
Planning Your Marketing Calendar
Capturing and keeping consumers’ attention is no easy feat, especially with all the information they’re bombarded with daily. It’s crucial to remain visible by maintaining a consistent and on-going digital presence throughout the year. Building a well-thought marketing calendar will ensure you have several solid ideas rather than throwing something together at the last minute ...
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Incorporating Diversity into Your Website

April 27, 2021 Kristen Sullivan and Todd Taylor
Diverse group of stylish people standing together
Now, more than ever, consumers of all ages (especially Millennials and Gen Z) care about equality and expect companies to operate under a strict set of morals. As a result, they are particular about where they spend their money and are more likely to support brands that share similar values. These consumers look for obvious ...
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Micro-Weddings & Minimonies: Small-Scale Celebrations

January 21, 2021 Kristen Sullivan
microweddings
Micro-Weddings & Minimonies: Adapting Your Hotel for Small-Scale Celebrations Lavish, over-the-top weddings with extensive guest lists are a thing of the past, at least for the near future. Post-pandemic couples are opting for smaller, more intimate events to celebrate their big day, either with a micro-wedding or a minimony; elopements are also on the ...
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COVID-19 Recovery Series: Social Media Marketing

May 27, 2020
social media marketing during covid19
The coronavirus lockdown has forced everyone to stay inside their homes and the isolation from friends and loved ones means consumers are using social media more than they ever have. Reports have shown a 61% increase in social media engagement since the lockdown. That makes social media channels like Facebook and Instagram a ...
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Data: The Secret to Successful Digital Marketing

March 09, 2020
online success with technology
Achieving more success online starts with knowing your customers. By leveraging existing data assets, personalized marketing campaigns can be developed to target specific audiences - resulting in higher returns on investment.  New Epsilon research found that 80% of consumers are more likely to make a purchase when a brand offers them personalized experiences. With ...
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Vizergy Technology Leads the Industry- a Q&A

Vizergy Technology
More than 20 years ago, Vizergy was founded to help simplify the digital space for hoteliers and make it more profitable. Since Vizergy's founding, we've continued to develop and enhance our digital marketing platforms and technology to empower our hospitality clients to be successful online.  Recently, we sat down Vizergy's Vice President of Information ...
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Behind the Build: REVERB Hotels by Hard Rock

February 17, 2020
vizergy website design
Vizergy and Hard Rock partnered together once again to create a website for an innovative new brand called Reverb.  Hard Rock came to us looking for a creative new website with an interesting layout designed with a tech-savvy audience in mind. For this young, diverse demographic, we chose to utilize images of people enjoying ...
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Is Our Industry Lagging Behind Due To Lack Of Proper Education?

July 22, 2019
industry education
Vizergy’s Director of Client Services, Ross McAlpine, weighs in on whether or not the industry is lagging due to a lack of proper education.   “Addressing education and training is critical to any labor shortage and I believe that most marketing degrees are out of date with the actual skill set for a ...
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An Interactive & Sleek Site Launch : Hotel Yountville

March 29, 2019
yountville
Vizergy’s most recent site launch was with Hotel Yountville in California.  We think you’d agree that the perfect escape to wine country is at  Hotel Yountville . This luxury boutique hotel inspired by a quintessential wine country home is perfect for those looking for a relaxing, luxurious escape. From world-class cuisine, upscale ...
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