Tag - Hotel Digital Marketing
While many of us are excited for the Fall season, hoteliers are focused on another important season: Hotel Budget Season.
Now is the time for hoteliers to review their previous years’ budget and make any necessary changes for the upcoming year. While evaluating their hotel budget, hoteliers should also consider the latest digital marketing ...
Read More About Trends To Consider For 2020 Hotel Digital Marketing Budget
Vizergy, the hospitality industry’s leading provider in digital marketing and software solutions, was chosen by Florida Blue to be featured in their newest commercial campaign. Florida Blue, Vizergy’s health insurance provider, selected the company to represent the relationships they have with mid-sized businesses and showcase Vizergy’s dynamic corporate culture.
Vizergy knows that a ...
Read More About Vizergy Digital Marketing Showcased In New Commercial
The world of hospitality digital marketing is constantly evolving, making it critical for hoteliers to stay on top of search marketing updates. While online travel agencies (OTAs) have been a go-to for attracting new clients and boosting occupancy, metasearch sites have proven themselves as the new big player in the hotel tech industry.
What ...
Read More About Metasearch Explained: What Hoteliers Need to Know
On May 25, 2018, the EU General Data Protection Regulation (GDPR) came into effect in an effort to protect consumer data for all citizens of the European Union and the European Economic Area.
The GDPR aims to give individuals control over their personal data. Businesses that handle personal data are now required to inform ...
Read More About Keeping Up With Compliance: GDPR & CCPA
Pay-per-click (PPC) search ads are an effective way for hotels to outrank their competition in search engine results and drive quality traffic to their website. These non-organic search results appear above and below organic results on search engines. Hotel marketers bid on keyword terms and phrases relevant to their hotel property to rank in online searches. ...
Read More About Making PPC Search Ads Work For Your Hotel
Display advertising is a very effective way for hotels to build brand awareness. Unlike pay-per-click text ads, display ads rely more on graphic elements to tell a hotel’s story. Using pictures, logos, text, and even videos to create banners, display ads have a strong impression potential for online travelers.
These banners, which can come ...
Read More About Display Advertising For Hotels
The Vizergy Marketing System’s (VMS) Reputation Reviews feature has been updated with several new enhancements to help clients monitor online guest reviews.
These include the addition of Booking.com and Hotels.com as new review sources, an improved Rating Filter option, and a new Trending Keywords feature. These updates allow clients to monitor and better understand ...
Read More About VMS Enhancement: Reputation Reviews Feature
Increasing direct bookings continues to be a hot topic in the hospitality industry and a strategy we have yet to highlight is: The Booking Engine.
Why is the Booking Engine important for direct bookings?
We know that first impressions and a beautiful, appealing design are key factors for any website to ...
Read More About Direct Bookings: It’s All About the Booking Engine
Vizergy’s Director of Business Development, Hope Waggett, CHDM, weighs in on the hot topic of ADA compliance for hotel websites:
Allow me to begin by stating that I am not qualified to offer legal advice on any topic, particularly in the area of discrimination and accessibility. This information is based on experience ...
Read More About ADA For Hotel Websites Explained
Vizergy has just launched a brand new user experience for the Vizergy Marketing System (VMS).
Say hello to the new and improved Vizergy Marketing System . The new look and feel of the VMS is modern, offers new enhancements – such as the addition of Google Local Business Listing on the reputation dashboard, ...
Read More About Vizergy Marketing System’s New User Experience
Vizergy’s latest enhancement to their CMS platform gives clients better tracking and reporting using Adobe Analytics.
Adobe Analytics tracking has been enhanced to better track across separate domains such as online media, campaigns (email, display, etc.), and natural search. Enhanced tracking will allow clients to attribute more bookings to the channel they ...
Read More About CMS Enhancement: Online Media & Campaign Tracking
Creating unique experiences for website visitors using personalization tactics starts with determining target audiences.
Mapping audiences by similar attributes such as new or return visitors, visitors from a specific campaign, from social networks, mobile visitors or a visitor from a certain geographic location will help craft content that speaks to each audience best.
...
Read More About Creating Unique Experiences for Hotel Website Visitors
Website personalization is all the rage in the travel industry right now and today’s marketers have plenty of opportunity to personalize their users experience. Personalization is a simple step to improve website conversions for hotel properties.
Vizergy’s CMS & platform makes it easy to personalize content and travel suppliers must, because ...
Read More About The Importance of Personalization
Our client, Clevelander South Beach, located in South Beach Miami has three separate properties. Originally, all three properties shared a website until Vizergy was tasked with creating different sites for each property that best highlight their appeal.
The Clevelander Hotel’s website featured an additional two locations, Essex House and The Stiles Hotel, in ...
Read More About The Clevelander Hotel Website: Divide & Conquer
It’s no secret that Google has played a significant role in the hospitality industry when it comes to online searches and generating direct bookings vs indirect bookings via OTAs.
Online travelers often turn to Google when researching hotels, resulting in millions of hotel search queries each day. With so many eyes on these search ...
Read More About What Hoteliers Need to Know About Staying Relevant with Google Hotel Ads
Our Senior Manager of Search Marketing Services, Trish Leighton, dives into hotelier’s new biggest competition for direct bookings; Google.
Over the last several years, we’ve seen Google become a major player in the travel industry. In the last six months in particular, Google has gone from search engine to booking engine, causing more than a few worried glances among ...
Read More About Forget OTAs – Hotelier’s Biggest Competitor for Direct Bookings is Google
Next Generation Marketing Software Makes it Easy for Hotels to Target Digital Tactics
Vizergy , the hospitality industry’s leading provider in digital marketing software solutions, continues to enhance their platforms to drive hotel revenue and profit and stay competitive in an ever-changing digital marketplace.
The latest enhancement, made to ...
Read More About Vizergy Showcases AI Enhancement to TargetingHub® Product
Vizergy clients have great success with our full-service email marketing product. This blog contains some of our client’s recent email campaigns that showcase high ROI and impressive analytics from utilizing TargetingHub’s smart list segmentation in addition to email marketing.
TargetingHub analyzes existing hotel PMS data to identify key insights about client’s best ...
Read More About Best Email Marketing Campaigns for Your Hotel Property
Vizergy’s client is a relatively small property just outside of San Diego, CA. In the past year of utilizing the TargetingHub customer data platform for their email marketing, they have been able to grow their database by 2,615 new contacts.
Vizergy’s customer data platform, TargetingHub, has allowed our client to identify their ...
Read More About Client Generates Over $275k with TargetingHub Email Campaigns
Vizergy’s Senior Manager of Search Marketing Services, Trish Leighton, dives into some frequently asked questions about search engine optimization from hoteliers.
How do I know that we are targeting the right keywords? Should there be variations of keywords on our website in order to rank for them all?
Google is looking for a ...
Read More About SEO FAQ’s for Hoteliers
