Tag - Hotel Website Design
How Valencia Hotel Group Boldly Boutiques in a Big Brand World
As defined, a boutique hotel offers services of high quality to a small number of customers. It has a unique personal touch that discerning guests long to experience. These accommodations emote a sense of place — they are individual, lovely, and refreshing. Valencia ...
Read More About Valencia Hotel Group: Do You Boutique?
JACKSONVILLE, FLA., March 30, 2023 – After more than a decade, Vizergy is still creating beautiful, innovative websites for long-time client Trapp Family Lodge in Stowe, Vermont. Having built their past website in 2014, Vizergy and Trapp knew it was time to come back to the table and craft a new website that allowed guests ...
Read More About Vizergy Announces New Website for Long-Time Client – Trapp Family Lodge
March 20, 2023
Daisy Tackett
Your website is your virtual storefront, and it needs to look sharp, welcoming, and up-to-date. If your website looks like it's from the '90s, potential guests will assume your hotel is stuck in the past. So, let's dive into why having an updated website is so vital for hoteliers.
User Experience ...
Read More About Do You Need to Update Your Website?
August 08, 2022
Daisy Tackett
Divi Resorts is a long-time Vizergy client, and we recently had the opportunity to build a new website for them. We had also built their previous site, but agreed an update would refresh their branding and better showcase their many properties.
Read More About Behind the Build: Divi Resorts
About Plantation on Crystal River
Plantation on Crystal River is a beautiful, 232-acre resort surrounded by Kings Bay’s natural springs. The resort is part of the Ascend Hotel Collection®, a lifestyle division of Choice Hotels®. Recognized as the hotel industry’s first soft-brand concept, each of the Ascend Collection hotels is ...
Read More About Case Study: Converting leisure travelers
April 15, 2021
Jeremiah Mathews
The past year was unlike any other for the hospitality industry and many hoteliers made the difficult decision to reduce their digital marketing efforts to save money until revenue streams increased. In many cases, paid media budgets were reduced to zero, hotels physically closed their doors (some temporarily and others for good), and websites remained ...
Read More About Hotel Website Design in 2021
Site showcases multi-million-dollar renovation and addresses ADA compliance
Beachcomber Resort & Club in Pompano Beach, FL, has partnered with Vizergy Digital Marketing to launch a new website unveiling its multi-million-dollar renovation featuring a stunning new look and wide array of ...
Read More About Vizergy Launches Sleek New Website for Beachcomber Resort & Club
Vizergy Digital Marketing announced the launch of two stunning new websites. The focus of both projects center on best practices in design, guest engagement, conversion and storytelling.
Read More About Vizergy Launches New Website Projects a World Apart
Vizergy and Hard Rock partnered together once again to create a website for an innovative new brand called Reverb.
Hard Rock came to us looking for a creative new website with an interesting layout designed with a tech-savvy audience in mind. For this young, diverse demographic, we chose to utilize images of people enjoying ...
Read More About Behind the Build: REVERB Hotels by Hard Rock
February 04, 2020
Vizergy Digital Marketing
If your property website currently has an Instagram feed application, it will no longer work in coming weeks. It must be updated to an approved, secure connection, in order to keep that photography feed flowing onto your website.
In January 2018, Instagram announced they would be shutting down their old API (application program ...
Read More About Effects of Instagram's API Update
Villa Escalesia came to Vizergy with stunning photography featuring their amazing oceanfront mansion and the wonderful wildlife that makes Galapagos famous.
Read More About Behind the Build: The Galapagos Island’s Villa Escalesia
Recently, the popular pizza chain, Domino’s, has come under fire for not being compliant with the Americans with Disabilities Act (ADA). After a blind customer was unable to place an order directly from the Domino’s website or app using special screen-reading software, he sued the pizza chain for not being ADA complaint.
Domino’s filed ...
Read More About It Pays To Be ADA Compliant
Website Personalization continues to be a hot topic in the travel industry and today’s marketers have plenty of opportunity to personalize their users experience.
Personalization is a simple step to improve website conversions for hotel properties. Vizergy’s CMS & platform makes it easy for hoteliers to personalize content for target audiences. Segmenting visitors by ...
Read More About Local Personalization for Hotels
Vizergy recently partnered with Liquid Therapy, a waterfront bar in Ocean City, Maryland to launch a colorful, one-page website with everything you need to know all in one place.
Liquid Therapy chose to use Vizergy’s craft template, Equinox, to tell their story best with imagery, a menu widget, large-image promotional areas, contact form and ...
Read More About Why Restaurants Need Optimized Websites
With so much competition from OTAs for direct bookings, hoteliers need to be savvy with the techniques to attract visitors to their property’s website. Below are a few strategies put together by the experts at Vizergy that have helped our clients boost their direct bookings.
Strategy: Book Direct. Get More.
Use this eye-catching headline ...
Read More About Tips to Boost Direct Bookings for Hotels
Once you determine a desired target audience, you can begin crafting personalized campaigns that speak to a specific demographic. Mapping personalized content to deliver to a unique audience improves direct bookings on a hotel website.
Since the home page is a major landing spot for most visitors, this is where a lot of the ...
Read More About Crafting Personalized Campaigns to Drive Direct Bookings
Creating unique experiences for website visitors using personalization tactics starts with determining target audiences.
Mapping audiences by similar attributes such as new or return visitors, visitors from a specific campaign, from social networks, mobile visitors or a visitor from a certain geographic location will help craft content that speaks to each audience best.
...
Read More About Creating Unique Experiences for Hotel Website Visitors
Our client, Clevelander South Beach, located in South Beach Miami has three separate properties. Originally, all three properties shared a website until Vizergy was tasked with creating different sites for each property that best highlight their appeal.
The Clevelander Hotel’s website featured an additional two locations, Essex House and The Stiles Hotel, in ...
Read More About The Clevelander Hotel Website: Divide & Conquer
Revamped Overall Branding / Attitude Change
Hard Rock International came to us with a distinct branding change in mind for the next generation of their Hard Rock Cafes, which Vizergy originally launched in 2015. The Hard Rock team was eager to update their brand identity online and retain the features of the Vizergy Marketing ...
Read More About Vizergy Launches New Hard Rock Cafes Site
