Tag - Paid Search
Most hotels think about channel performance one platform at a time. Paid search has its own reports. OTAs have their own dashboards. Metasearch has its own attribution. Organic traffic lives somewhere else entirely.
Individually, each channel may appear to be doing its job. The challenge is understanding how they work together. Without that visibility, hotels can end up paying multiple times to acquire the same guest.
Read More About is your hotel paying to compete with itself?
As we move into 2026, hotels are competing not just with OTAs and other properties, but with AI-powered ad platforms and changing guest search habits. The good news? A smarter, more structured PPC approach can help you stand out where it matters most.
Read More About hotel ppc checklist for 2026: maximize return, disrupt otas, and capture more direct bookings
December 17, 2021
Anna Ajluni
In today’s business climate, paid media is an important component of any comprehensive marketing strategy. With much of our lives taking place online—and in social media spaces—it is more important than ever for businesses to have a strong online presence.
When considering where to invest in an online advertising presence, it helps to ...
Read More About Taking A Multichannel Approach to Media
September 23, 2021
Gretchen Walkenhorst and Johanna Dykstra
While this year has been anything but normal, time marches on and budget season has arrived. While the past 1.5 years may be hard to use for future planning, there are certainly lessons to be learned for 2022. Let’s look at some trends and strategies to keep in mind as you begin your 2022 planning.
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Read More About Industry Insights: Budgeting for 2022
Using PPC Campaigns, a Vizergy client reduced their OTA fees and boosted direct ROI by 212%!
Client Profile:
Vizergy’s client is a high-traffic hotel located in New York City, just a short shuttle ride away from LaGuardia Airport.
Its 358 modern-styled rooms feature spacious work areas for the business traveler. The hotel ...
Read More About Reducing OTA Fees With PPC Campaigns
Pay-per-click (PPC) search ads are an effective way for hotels to outrank their competition in search engine results and drive quality traffic to their website. These non-organic search results appear above and below organic results on search engines. Hotel marketers bid on keyword terms and phrases relevant to their hotel property to rank in online searches. ...
Read More About Making PPC Search Ads Work For Your Hotel
Display advertising is a very effective way for hotels to build brand awareness. Unlike pay-per-click text ads, display ads rely more on graphic elements to tell a hotel’s story. Using pictures, logos, text, and even videos to create banners, display ads have a strong impression potential for online travelers.
These banners, which can come ...
Read More About Display Advertising For Hotels
