Tag - Pay Per Click
Pay-per-click search and display advertising are both effective ways for hoteliers to market their properties to online travelers. Both highly targeted strategies, these types of digital marketing campaigns drive qualified and likely to convert travelers to your hotel website .
What’s The Difference?
Pay-Per-Click (PPC) Search Advertisements
Pay-Per-Click ...
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Using PPC Campaigns, a Vizergy client reduced their OTA fees and boosted direct ROI by 212%!
Client Profile:
Vizergy’s client is a high-traffic hotel located in New York City, just a short shuttle ride away from LaGuardia Airport.
Its 358 modern-styled rooms feature spacious work areas for the business traveler. The hotel ...
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Pay-per-click (PPC) search ads are an effective way for hotels to outrank their competition in search engine results and drive quality traffic to their website. These non-organic search results appear above and below organic results on search engines. Hotel marketers bid on keyword terms and phrases relevant to their hotel property to rank in online searches. ...
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The Vizergy Marketing System’s (VMS) Reputation Reviews feature has been updated with several new enhancements to help clients monitor online guest reviews.
These include the addition of Booking.com and Hotels.com as new review sources, an improved Rating Filter option, and a new Trending Keywords feature. These updates allow clients to monitor and better understand ...
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