Tag - PPC
May 05, 2022
Daisy Tackett
Airbnb and other vacation rentals have been steady competition for hoteliers over the years. But lately, they’ve been receiving some negative press. Consumers are tired of complicated hosting policies, lack of amenities, and exorbitant fees associated with these rentals – which is good news for hoteliers!
Read More About Is AirBnB on the Decline?
Pay-per-click search and display advertising are both effective ways for hoteliers to market their properties to online travelers. Both highly targeted strategies, these types of digital marketing campaigns drive qualified and likely to convert travelers to your hotel website .
What’s The Difference?
Pay-Per-Click (PPC) Search Advertisements
Pay-Per-Click ...
Read More About Hotel PPC Search & Display Advertising Explained
Using PPC Campaigns, a Vizergy client reduced their OTA fees and boosted direct ROI by 212%!
Client Profile:
Vizergy’s client is a high-traffic hotel located in New York City, just a short shuttle ride away from LaGuardia Airport.
Its 358 modern-styled rooms feature spacious work areas for the business traveler. The hotel ...
Read More About Reducing OTA Fees With PPC Campaigns
Pay-per-click (PPC) search ads are an effective way for hotels to outrank their competition in search engine results and drive quality traffic to their website. These non-organic search results appear above and below organic results on search engines. Hotel marketers bid on keyword terms and phrases relevant to their hotel property to rank in online searches. ...
Read More About Making PPC Search Ads Work For Your Hotel
