How Valencia Hotel Group Boldly Boutiques in a Big Brand World
As defined, a boutique hotel offers services of high quality to a small number of customers. It has a unique personal touch that discerning guests long to experience. These accommodations emote a sense of place — they are individual, lovely, and refreshing. Valencia Hotel Group has mastered the technique of blending the bold and the beautiful of form, function, and feel in each of its properties.
Being distinct and lucrative — where to start
Valencia Hotel Group starts at the beginning, which is well before a guest steps foot in their hotels. They begin with their website and online strategy. And, as with everything else Valencia, they are meticulous in each detail. Together with Vizergy Digital Marketing, they work to keep it high style, high tech, and high touch — their three pillars of poise and profit.
Three Pillars of Hospitality Poise and Profit
- High Style — Style that invites guests in at first glance
Vizergy works closely with the Valencia management team to create website designs that mirror the feel of each space. Potential guests envision themselves on property simply by looking at the site imagery. All because Valencia is just as selective with their online designs as they are with their interior boutique hotel design - from how they showcase each guest room to the imagery, calls to action, and navigation throughout the site. Working closely with a Vizergy Project Manager who understands the what’s, why’s, and how’s of hospitality, we've created something with Valencia Hotel Group that's bold enough to suit each boutique property.
- High Tech — Technology that says your service is stellar, without having to say it
For Valencia Hotel Group, unique functionality that is designed to complement the form enhances the online experience. They know intuitive function speaks to their intuitive service. Showing always trumps telling, and we've done so in a way that is oh so subtle, elegant, and persuasive. At Valencia’s request, Vizergy’s inventive team of project managers, IT experts, and SEO strategists pioneered an application that creates individual Offers pages, making them more SEO friendly, and added menu functionality that lets hotel chefs easily make edits on the fly when ingredients or dishes are created — very boutique-y. And under the high-thread-count sheets, on Vizergy’s platform, built-in analytics and reporting features help Valencia gather data to plan better, market better, and even increase seasonal and outlet revenue. Impressive.
- High Touch — Service that emotes a human feeling in a world of automation
Valencia Hotel Group and Vizergy share a human touch ideology that results in remarkable guest experiences. They know that once the high-impact website design and the impressive technology of it all are behind us, the guest stands before you. And so, the “getting them there” part of the customer journey takes a pause. Now, Valencia Hotel associates continue the online story they’ve started with exceptional service that keeps guests returning to one of the many Valencia Group Hotels. It’s made clear that while each boutique hotel has a style and locale all its own, the standards, service, and feel are all the same — spectacular.
A True Partnership
“Staying on style trends both on property and online, building-in progressive technology, and maintaining our human touch brings our strategic planning with Vizergy full circle,” said Wendy Norris, Valencia’s Vice President of Sales, Marketing & Revenue Optimization, “It’s how we do boutique, and we couldn’t do it without the Vizergy team.”
Valencia Hotel Group and Vizergy understand the value of service excellence in a world where automation can take over if you let it. Keeping with their shared values on service excellence is a rarity that continually strengthens the bonds of their businesses. It makes for exceptional guest experiences, and it all starts at first glance — on websites that are always fresh and functional.
For questions and/or inquiries, reach out to the following.
Valencia Hotel Collection Media Contact: Bread & Butter at VHG@wearebreadandbutter.com
Vizergy Digital Marketing Contact: Jen Cialfi at Marketing@Vizergy.com
