Vizergy® Enhances Marketing System with Greater Targeting Capabilities
Hospitality marketing leader helps clients spend smarter and outperform competitors with ongoing technology innovations.
JACKSONVILLE, Fla., Nov. 5, 2020 – Vizergy® Digital Marketing deploys software updates to meet ever-changing search engine algorithms, augment target marketing efforts and increase direct revenue for clients.
The software updates are enhancements to Vizergy's all-in-one marketing system and allow clients instant access to the system’s benefits without additional work or time lag. "That's a key differentiator of our Software as a Service (SaaS) platform, the Vizergy Marketing System, compared to other software platforms," said Addams England, Vizergy Senior Vice President of Information Technology. "Our platform is continually being refined, and all of our clients benefit from these upgrades."
Enhancements to the Vizergy Marketing System include:
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Addition of Offers Application to Vizergy’s Content Management System (CMS) — With the capability to generate automated landing pages, this application allows clients to highlight new offers and promotions in record time then schedule for the appropriate time. The application includes built-in, hyper-focused personalization functions, giving clients the ability to improve conversion potential for marketing campaigns.
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Implementation of Adobe Analytics' latest version — Adobe’s web analytics tool provides clients the highest level of business intelligence capabilities to perform detailed market analysis and empower decision-making.
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Search Engine Optimization (SEO) enhancements for structured data and page speed — This automated enhancement helps clients meet ever-demanding search engine needs so that their websites rank higher in search engines and achieve greater visibility, driving more targeted traffic to their websites.
Vizergy's ongoing innovations are integral to sustaining leadership in a highly-competitive market and the key to its success. "The system continues to evolve as we keep investing in our platform so our customers have the best tool to compete and drive more direct revenue to their website," said Vizergy President Robert Arnold.
With steady advancements in its marketing system, Vizergy looks toward the future to provide technology solutions that bring new value to clients.
About Vizergy® Digital Marketing
For more than 20 years, Vizergy has served the hospitality industry with leading marketing technologies, knowledgeable talent and exceptional service for clients worldwide. The company deploys complete travel life-cycle marketing solutions from conversion-optimized website design to award-winning digital marketing programs, reservation solutions, media planning and execution. Vizergy's platform is touted as the #1 digital marketing system – easy to use, turnkey and SMART, and continually enhanced with tools to help hotels compete and maximize revenue. At Vizergy, hospitality marketing is not only our mission, it's our sole focus. For more information, please visit Vizergy.com.
