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Know your audience
before you begin marketing

The reality is that your guests may look very different in your lobby than they do in the digital world of your PMS data. When creating your marketing plan, be sure you are starting with a clear picture of your actual guest profiles compared to your ideal ones.

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Real Prospects.
Relevant Messages.
Remarkable ROI.

Build your marketing plan from a library of more than 100 campaign templates and target your prospects with messages that are relevant to them. And do it across multiple channels, not just email. Then watch your marketing costs go down while your conversions go up.

You can even measure your campaign success yourself with easy-to-understand analytics from a single dashboard – no expert data analyst needed here.

Couple on a boat

start with
TargetingHub

  • Identify guest profiles using your PMS data
  • Cleanse the data to ensure it’s accurate
  • Create focused customer audiences based on demographics like drive market, age, interests, income, families, and more
  • Use key attributes of your most profitable guests, and merge these with 3rd party data like ad networks and social media to create an expanded, solid prospect base

The Future of
Database Marketing

With TargetingHub, your marketing decisions are simple, precise and cost-effective – continually. Once your CRS and PMS are integrated, it conveniently updates new guest information automatically with each reservation.

You're always working with fresh data and can spend smarter across all marketing channels, easily implementing:

  • Targeted email messages, by season, by drive market, by marital status, and more
  • Extend-your-stay incentives to guests with upcoming reservations
  • Online advertising
  • Lookalike marketing
  • Website personalization
  • Remarketing
Target audience
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